((PKG)) OLDEST WINERY ((Banner: Sipping)) ((Reporter: Valdya Baraputri)) ((Camera: Supriyono)) ((Adapted by: Philip Alexiou)) ((Map: Napa Valley, California)) ((NATS/Music….up and under)) ((Peter Mondavi Jr., Co-Proprietor, Charles Krug Winery)) The look for here is, squish the skin to see what color we have, and so we're starting to get some good color. So, these are in the process of turning. But you can see the inside is, the inside is pulp, is not red. ((NATS/Music….up and under)) ((Peter Mondavi Jr., Co-Proprietor, Charles Krug Winery)) My name is Peter Mondavi Junior. I am co-proprietor of Charles Krug Winery here in Napa Valley, also serve as the Board of Directors as well. But really at this point, play an ambassador for the brands around the country here in the United States, and do work with our team on a strategic level. ((NATS/Music….up and under)) ((Peter Mondavi Jr., Co-Proprietor, Charles Krug Winery)) So, what's great about having the oldest winery in Napa Valley, is the rich history, the heritage, the authenticity that comes with that, with that legacy. Some of the challenges that we face are, how do we keep it fresh? How do we keep it relevant with the newer, the younger consumers? How do we introduce them to, not only the history, but to our really cutting-edge winemaking that we have here at Charles Krug. ((NATS/Music….up and under)) ((Peter Mondavi Jr., Co-Proprietor, Charles Krug Winery)) My wine knowledge has been gained through, some people say, the school of hard knocks, just being here working in it. My education, I have a Bachelors in Mechanical Engineering and then a Masters and an MBA in Management. So, I supplemented my knowledge that I gained here, working directly with winemaking and vineyard growing, with that of business and engineering as well, which really helps out in the winemaking process. ((NATS - inside the winery)) ((Peter Mondavi Jr., Co-Proprietor, Charles Krug Winery)) Describing a beautiful wine is, I think, akin to or parallel to describing art. It's really a personal experience and our wines are a reflection of us, our passion. Now what I love about a great wine is a wine that really expresses the varietal, whether it's Cabernet or Sauvignon Blanc. It expresses where it's been grown because you can grow the same grape in different areas, and it will taste distinctly different. We like to express that, and it should be balanced. ((Peter Mondavi Jr., Co-Proprietor, Charles Krug Winery)) We are sustainable here at Charles Krug, as are many of the wineries and wine growers here in Napa Valley. We're extremely sensitive to the environment, the local environment, and when we talk about sustainability, it's really a very broad spectrum of sustainability, not only in the vineyards, but society here, living conditions, so that this winery, this Napa Valley, will be here for generations to come, as one of the great wine growing regions of the world. ((NATS/Music….up, under and out))